If you can’t help the internet-savvy buyer base complete their research, you’ve lost a sale. But if your digital catalog is so comprehensive, so easy to navigate, and so informative that it removes all doubt from a prospective customer, you’ll make a sale. Your sales, in short, depend on how transparent and useful you are. And when you leverage a B2B catalog maker, that’s what you get.
Here’s what you should do:
Include high-quality, full-color images of every single product. Not only is it the best way to accurately represent what you’re selling, but it’s what makes your pages “sticky.” Which means users get sucked in and keep interacting. No website visitor wants to browse wall and wall of text. It is almost literally the least-engaging thing possible. And no website visitor wants any lingering questions about what they’re spending their money on. Especially B2B buyers who spend more money on more volume than anyone else. In fact, that’s what makes high-quality pictures in digital wholesale catalogs for eCommerce even more important.
Make sure every product is described in detail. This is one of the biggest benefits in contrast to printed catalogs. The internet has a lot more room than a pile of paper. Use it to your advantage. Include every possible piece of information you can that a buyer would be interested in. Again, this is an exercise of removing all doubt about a purchase. This includes fundamental information like size, color, style, or material, but also supplemental information like recipe ideas, storage tips, and more.
Get a digital catalog that supports an unlimited number of SKUs. You may offer a small, carefully-curated list of products. You may offer a huge, robust selection that spans multiple verticals. Either way, your digital catalog should do two things. It should give your clients and potential customers insight into your entire product line. And it should be able to scale with your business’s growth.
Ensure your digital catalog is easy to use and navigate. Searching through catalogs isn’t fun. It’s not terrible, but it’s not something B2B buyers do because they’re passionate about it. They’re working. If your digital catalog is easy to use and search through, it’ll make their job so much easier. They may not be brimming with happiness at the prospect of placing B2B orders. But they’ll be happy to do it with you because it’s not painful. And when your entire catalog is easily searchable by SKU number, name, product type, and more, they’ll be able to discover all sorts of new products. That’s how an electronic catalog in commerce helps everyone.
Get the ability to quickly and simply edit your product listings. From inventory levels and product availability to pricing and options. Having the ability to instantly update product listings is good for two reasons. First, you save hours every week dealing with inaccurate orders. Second, customer experience is improved. Everything is up-to-date, relevant, and accurate. If a client orders something and it’s not exactly what the product listing said, do you think they’ll feel great about ordering something else? Probably not.
Make sure you’re able to create custom catalogs and order guides. Customer guides and pricing lists are a part of doing B2B business. Wholesale B2B buyers expect this. Digital catalogs for eCommerce give you the power to do this. It’s a match made in heaven.
Make digital ordering and reordering effortless. There is a bit of dissonance when you have a digital catalog without offering digital ordering. Your seamless, beautiful digital catalog basically says “We do this all online. And it’s easy. See for yourself.” And as users navigate through the catalog, they do see. So deliver on the full-spectrum experience and not only give customers the ability to order online, but to reorder and create recurring orders. The best way to do this is to use a wholesale B2B eCommerce platform that has fantastic built-in digital catalog functionality.
If your digital catalog checks all of the above boxes, it’ll make your product catalog easy to understand, easy to explore, and easy to rely on. Digital catalogs like that increases sales.
