How we are maximizing conversions for our clients

February 22, 2021

Nurturing prospects is a necessary component of any business’s strategy. Sometimes (most of the time) people just aren’t ready to convert, purchase your product, or become a bona fide lead, after your first interactions. Depending on your industry, it could take minutes or months to close a prospect. In that time, there’s very little you can do to stop a prospect from being swayed by your competition. That process is called ‘nurturing’.

‘Nurture’ is the term given to whatever systems a business has in place to move a prospect down their conversion funnel, turning a window shopper into a cash-paying consumer. Nurturing can help grow your brand and your bottom line.

KPIs associated with conversion is key to assessing the effectiveness of campaigns. You can only determine your ROAS if you measure how many users convert as a cause of that spend. When establishing your KPIs, it’s important to look at the conversions that align with your company goals.

Unfortunately, most businesses seem to think nurturing begins and end with email. And while email is an invaluable channel for interacting with your prospects, it has its limitations.

Futwork is transforming tele-calling operations in India. ‘Futwork’ is a leading platform for businesses to onboard tele callers on demand. We’ve been working with businesses across industries to optimize their outbound calling. Check out how we work with businesses across industries for nurturing prospects and provide them maximum conversion leveraging tele-calling.

1. API Integration: We work with clients and integrate their CRM with our systems. This helps in smooth data flow and real-time data transfer and calling. There is no hassle of sharing leads manually and managing them. Outcomes/Dispositions of the calls can be customized as per client CRM to get them the set results. Post call when the outcome is marked by the caller, it automatically is pushed back to client CRM in real-time which helps the clients take action and close the sale faster.

2. Real-time reach out: According to a Hubspot survey, Inbound leads are 2,100% as likely to become qualified with a 5 minute lead response time versus 30 minutes after their website conversion. Response within an hour makes you 700% as likely to have a meaningful conversation with a decision-maker. However, 63% of companies take more than an hour to respond (or never respond at all). The average lead response time for B2B companies is a jaw-dropping 42 hours. The bottom line is that the best results come when you reach out to inbound leads within minutes of their conversion action. Futwork gives you the flexibility to do just that.

3. Follow-ups till defined response: According to Hubspot, 80% of sales require at least five follow-up calls before the deal reaches “Closed” status. Since 44% of telesales representatives give up after the call, there really are a lot of lost opportunities for closed deals! Following up after an initial call is very important for getting business done. At Futwork we ensure every non-responsive lead is nudged at least 4–5 times before giving it a final outcome. Timely nudges are given to responsive leads to ensure momentum in the funnel leading to closure.

With Futwork, brands get as high as 20% conversion subject to the quality and sources of leads provided. If you are looking for conversions and results on your campaigns, Futwork is the right place to be. We ensure end-to-end management and work with the brands to meet the desired results.

Reach out to us at hello@futwork.com or fill in the form here and we will get in touch with you.